Vera Bradley
Vera Bradley Headquarters Location
Roanoke, IN
Vera Bradley Photos
About Vera Bradley
It all started with a friendship…Barbara Bradley Baekgaard and Patricia R. Miller came upon a colorful idea while traveling together in 1982. Observing a lack of feminine luggage, they decided to create a company (named after Barbara’s mother) to design a line of quilted-cotton luggage, handbags, and accessories – and the rest is history! Vera Bradley has grown into an internationally-recognized lifestyle brand providing a myriad of beautiful solutions to its customers. Vera Bradley is a leading designer of women’s handbags, luggage and travel items, fashion and home accessories, and unique gifts. The brand’s innovative designs, iconic patterns, and brilliant colors inspire and connect women unlike any other brand in the global marketplace.
Vera Bradley offers a unique, multi-channel sales model as well as a focus on service and a high level of customer engagement. The Company sells its products through two reportable segments: Direct and Indirect. The Direct business consists of sales of Vera Bradley products through the Company’s full-line and factory outlet stores in the United States, verabradley.com, eBay, and its annual outlet sale in Fort Wayne, Indiana. The Indirect business consists of sales of Vera Bradley products to approximately 2,600 specialty retail locations, substantially all of which are located in the United States, as well as select department stores, national accounts, third party e-commerce sites, and its wholesale business in Japan.
The Company’s commitment to women also includes its dedication to breast cancer research through the Vera Bradley Foundation for Breast Cancer.
Our StoryVera Bradley offers a unique, multi-channel sales model as well as a focus on service and a high level of customer engagement. The Company sells its products through two reportable segments: Direct and Indirect. The Direct business consists of sales of Vera Bradley products through the Company’s full-line and factory outlet stores in the United States, verabradley.com, eBay, and its annual outlet sale in Fort Wayne, Indiana. The Indirect business consists of sales of Vera Bradley products to approximately 2,600 specialty retail locations, substantially all of which are located in the United States, as well as select department stores, national accounts, third party e-commerce sites, and its wholesale business in Japan.
The Company’s commitment to women also includes its dedication to breast cancer research through the Vera Bradley Foundation for Breast Cancer.
It all started with a friendship ... and one brilliant idea. Friends Barbara Bradley Baekgaard and Patricia R. Miller were traveling together in 1982 and recognized a lack of feminine-looking luggage for women and decided to create their own. Their friendship and desire to bring beauty to the world continue to remain at the heart of the company.
MOTHER, MODEL, HOSTESS AND FRIEND ...
Vera Bradley was the mother of our co-founder Barbara Baekgaard. A true inspiration, she worked as a sales representative for us in south Florida until she passed away in the early 1990s. She was an exceptional woman, and her timeless sense of style continues to inspire us to keep the party going. We celebrate Vera each year with a birthday party in her honor.
OUR BUSINESS
Best known for our iconic prints and smart styles, Vera Bradley is a leading designer of women's handbags, travel items and accessories. We design thoughtful solutions filled with special details that make each day easier … and a bit more beautiful. At its very core, Vera Bradley is an innovative brand for women. We’ve always been inspired by the needs of our customers, and our proudest moments have been when we can bring communities of women together through their shared love of beauty. We have multiple distribution points throughout the United States and Japan. We sell directly to the consumer through our full-price and factory stores, e-commerce, and Annual Outlet Sale. In addition, we sell indirectly through our department store and special boutique partners.
CareersMOTHER, MODEL, HOSTESS AND FRIEND ...
Vera Bradley was the mother of our co-founder Barbara Baekgaard. A true inspiration, she worked as a sales representative for us in south Florida until she passed away in the early 1990s. She was an exceptional woman, and her timeless sense of style continues to inspire us to keep the party going. We celebrate Vera each year with a birthday party in her honor.
OUR BUSINESS
Best known for our iconic prints and smart styles, Vera Bradley is a leading designer of women's handbags, travel items and accessories. We design thoughtful solutions filled with special details that make each day easier … and a bit more beautiful. At its very core, Vera Bradley is an innovative brand for women. We’ve always been inspired by the needs of our customers, and our proudest moments have been when we can bring communities of women together through their shared love of beauty. We have multiple distribution points throughout the United States and Japan. We sell directly to the consumer through our full-price and factory stores, e-commerce, and Annual Outlet Sale. In addition, we sell indirectly through our department store and special boutique partners.
At Vera Bradley, we work together to make the world a bit brighter each day. Through our iconic prints and happy hues, thoughtful designs and beautiful solutions, vibrant stores and made-you-smile moments, we all share in the joy of making a difference in the lives of women and girls around the world.
We believe each of us has something to add — a passion, a spark, a perspective — that makes us so much better together.
Giving BackWe believe each of us has something to add — a passion, a spark, a perspective — that makes us so much better together.
At Vera Bradley, we care. We care about our associates, our customers and about creating brighter, more joyful lives for girls and women everywhere.
Together, we have built a culture of hope around breast cancer. We have helped school children here at home and around the world. We have uplifted local organizations and built better communities together. And most recently, we have made new commitments to inclusivity and sustainability. Caring is at our core and a big part of our promise to you.
FINDING A CURE | VERA BRADLEY FOUNDATION FOR BREAST CANCER
The loss of our dear friend and colleague, Mary Sloan, in 1993 was the inspiration for the Vera Bradley Foundation for Breast Cancer. It is through the celebration of her life, and the lives and legacies of all who have braved the disease, that we remain steadfast in our commitment to create a community of hope around breast cancer.
Our gracious coworkers, business partners, customers and friends share our passion for finding a cure, and together we have raised more than $32.5 million to support critical breast cancer research.
Our team at the Vera Bradley Foundation Center for Breast Cancer Research at the Indiana University School of Medicine in Indianapolis, Indiana, collaborates with researchers and leads clinical trials nationwide. They are focused on developing and dramatically improving therapies for some of the most difficult-to-treat types of breast cancer, including triple-negative breast cancer. Their progress on Monogrammed Medicine is leading to promising discoveries in the areas of diagnosis, treatment and prevention.
Eighty-one cents of every dollar donated to the Foundation goes to breast cancer research.
NEW HOPE GIRLS
When we were first introduced to New Hope Girls, we were so inspired by their story and mission: Providing light and life to girls and women from the darkest and most difficult places. After traveling to the Dominican Republic to meet the women behind the nonprofit, we knew we had to get involved.
We sponsored New Hope Girls’ new workshop in 2016, helping them build a safe and efficient sewing workspace that has become a sacred place for women to grow as artisans and as individuals.
In 2019, on International Women’s Day, we launched a special collection in partnership with New Hope Girls. Thanks to our supportive community of customers, it sold out within hours — but you can still support New Hope Girls’ important work.
BLESSINGS IN A BACKPACK
Another charity that quickly captured our hearts with its impact is Blessings in a Backpack. This national organization mobilizes communities, individuals and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry.
We love this program for all the ways it impacts kids’ lives, from overall health to better school attendance and performance. Plus — backpacks are what we do!
In the fall of 2018, we donated over 25,000 backpacks. Our team traveled to select schools across the country and surprised students in person with their new bags.
We would love for you to join us. As little as $100 can feed one child every weekend for a full 38-week school year.
Our ValuesTogether, we have built a culture of hope around breast cancer. We have helped school children here at home and around the world. We have uplifted local organizations and built better communities together. And most recently, we have made new commitments to inclusivity and sustainability. Caring is at our core and a big part of our promise to you.
FINDING A CURE | VERA BRADLEY FOUNDATION FOR BREAST CANCER
The loss of our dear friend and colleague, Mary Sloan, in 1993 was the inspiration for the Vera Bradley Foundation for Breast Cancer. It is through the celebration of her life, and the lives and legacies of all who have braved the disease, that we remain steadfast in our commitment to create a community of hope around breast cancer.
Our gracious coworkers, business partners, customers and friends share our passion for finding a cure, and together we have raised more than $32.5 million to support critical breast cancer research.
Our team at the Vera Bradley Foundation Center for Breast Cancer Research at the Indiana University School of Medicine in Indianapolis, Indiana, collaborates with researchers and leads clinical trials nationwide. They are focused on developing and dramatically improving therapies for some of the most difficult-to-treat types of breast cancer, including triple-negative breast cancer. Their progress on Monogrammed Medicine is leading to promising discoveries in the areas of diagnosis, treatment and prevention.
Eighty-one cents of every dollar donated to the Foundation goes to breast cancer research.
NEW HOPE GIRLS
When we were first introduced to New Hope Girls, we were so inspired by their story and mission: Providing light and life to girls and women from the darkest and most difficult places. After traveling to the Dominican Republic to meet the women behind the nonprofit, we knew we had to get involved.
We sponsored New Hope Girls’ new workshop in 2016, helping them build a safe and efficient sewing workspace that has become a sacred place for women to grow as artisans and as individuals.
In 2019, on International Women’s Day, we launched a special collection in partnership with New Hope Girls. Thanks to our supportive community of customers, it sold out within hours — but you can still support New Hope Girls’ important work.
BLESSINGS IN A BACKPACK
Another charity that quickly captured our hearts with its impact is Blessings in a Backpack. This national organization mobilizes communities, individuals and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry.
We love this program for all the ways it impacts kids’ lives, from overall health to better school attendance and performance. Plus — backpacks are what we do!
In the fall of 2018, we donated over 25,000 backpacks. Our team traveled to select schools across the country and surprised students in person with their new bags.
We would love for you to join us. As little as $100 can feed one child every weekend for a full 38-week school year.
Here at Vera Bradley, our mission is to connect and empower women and girls in their unique and remarkable journeys.
OUR CORE VALUES | We are connected by a shared love of meaningful beauty. We see beauty in:
Community | Welcoming all, celebrating diversity and fostering community
Kindness | Caring for everyone we meet, leading with courage and heart
Tenacity | Relentlessly holding true to our values, demanding quality and paving the way for new ways to uplift women
Optimism | Approaching every situation with positivity and adding a little color and fun...along the way
Empathy | Listening, learning, seeking understanding and connection
Ingenuity | Curious at our core, always innovating new beautiful solutions and asking, what next?
Thoughtfulness | Paying attention to the little things that make the ordinary, extraordinary
Where We WorkOUR CORE VALUES | We are connected by a shared love of meaningful beauty. We see beauty in:
Community | Welcoming all, celebrating diversity and fostering community
Kindness | Caring for everyone we meet, leading with courage and heart
Tenacity | Relentlessly holding true to our values, demanding quality and paving the way for new ways to uplift women
Optimism | Approaching every situation with positivity and adding a little color and fun...along the way
Empathy | Listening, learning, seeking understanding and connection
Ingenuity | Curious at our core, always innovating new beautiful solutions and asking, what next?
Thoughtfulness | Paying attention to the little things that make the ordinary, extraordinary
VERA BRADLEY STORES
We have Vera Bradley retail stores all over the country, including our flagship store in New York City's SoHo district, as well as locations in Walt Disney World's Disney Springs® and Hawaii's International Market Place.
Our retail store associates are friendly, fashion-focused high achievers committed to giving Vera Bradley customers the best shopping experience possible.
VERA BRADLEY HOME OFFICE
Headquartered in Roanoke, Indiana (just a few minutes away from Fort Wayne, Indiana), Vera Bradley is proud to design products in one of the Midwest’s fastest-growing regions.
Working at our home office provides many benefits to enjoy, including associate activity groups, an on-site café, a fitness center and more!
Happy Committee
We love to have fun at Vera Bradley! The Happy Committee adds to that positive energy with events like ice cream socials, holiday bake-offs, costume contests and live concerts. These events bring our associates together and embrace our fun-focused culture.
Veranda Café
Our on-site café serves a rotation of delicious breakfast and lunch options. Each day, our chef prepares entrées and side dishes with an emphasis on fresh, made-from-scratch and healthy options.
Fitness
Vera Bradley is committed to helping you achieve a life well lived, which is why we provide you with resources and opportunities to improve your health and fitness. In addition to our on-site fitness centers, we offer one-on-one fitness counseling and sponsor entries into local events such as Fort4Fitness running and cycling races.
In addition to our Design Center, we have offices in both New York City and Hong Kong.
We have Vera Bradley retail stores all over the country, including our flagship store in New York City's SoHo district, as well as locations in Walt Disney World's Disney Springs® and Hawaii's International Market Place.
Our retail store associates are friendly, fashion-focused high achievers committed to giving Vera Bradley customers the best shopping experience possible.
VERA BRADLEY HOME OFFICE
Headquartered in Roanoke, Indiana (just a few minutes away from Fort Wayne, Indiana), Vera Bradley is proud to design products in one of the Midwest’s fastest-growing regions.
Working at our home office provides many benefits to enjoy, including associate activity groups, an on-site café, a fitness center and more!
Happy Committee
We love to have fun at Vera Bradley! The Happy Committee adds to that positive energy with events like ice cream socials, holiday bake-offs, costume contests and live concerts. These events bring our associates together and embrace our fun-focused culture.
Veranda Café
Our on-site café serves a rotation of delicious breakfast and lunch options. Each day, our chef prepares entrées and side dishes with an emphasis on fresh, made-from-scratch and healthy options.
Fitness
Vera Bradley is committed to helping you achieve a life well lived, which is why we provide you with resources and opportunities to improve your health and fitness. In addition to our on-site fitness centers, we offer one-on-one fitness counseling and sponsor entries into local events such as Fort4Fitness running and cycling races.
In addition to our Design Center, we have offices in both New York City and Hong Kong.
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